By Cathie Anderson - firstname.lastname@example.org
Paul McClure, Diane Stewart and other board members of Wind Youth Services saw the writing on the wall about a year ago as they began to see cash reserves dipping.
The economic downturn prompted government entities to reduce funding and patrons to cut back on giving. No one knew how long this climate would last.
The board decided it was time to consider a partner who would maintain Wind's mission of serving homeless youth while diversifying revenue streams, said McClure, director of advertising with Runyon Saltzman & Einhorn.
"What we really wanted to do was to find ways of doing, particularly the administrative aspects of our nonprofit – the management, the backroom, all those sorts of things – more efficiently," he said. "… We were not a burning raft. We weren't in economic need. We felt we had stalled."